![]() ![]() What you’ll learn in an hour or two you spend in initial discussions can save you thousands of dollars. In that case, I highly recommend discussing your situation and plans with an established marketing agency first. Suppose you’re inexperienced, uncomfortable, or unsuccessful with marketing. This article only focuses on areas with the “Promotion” category and a little in the “People” column of the 5 Ps.Īs I see it, the five principles or stages you should follow to create ads that produce results are Research, Strategy, Creativity, Placement, and Reporting. The 5 P’s of Marketing are sound principles you should always consider. These are key marketing elements used to position a business strategically. Now, any marketing student has heard of The 5 P’s of Marketing – Product, Price, Promotion, Place, and People. I’m talking about the fundamental objectives you need to consider, then define further before you start writing checks to media. When you get into the weeds, they’re probably right. If you want to obtain your best results, there are five key principles you should follow when planning an advertising campaign and creating ads that work. Image by Andrey Bayda Five Key Principles to Creating Ads That Work ![]()
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